Case Study: Anne Sheeran Soft Furnishings [Web Design, Graphics, Social Media]

EZ Marketing- Digital Marketing, SEO, Website Management, Web Design Gorey, Co. Wexford

After we moved to Gorey from London our business strategy needed revisiting. EZ Marketing advised a bespoke approach, which included website makeover and Facebook marketing strategy to connect and engage with the local community to generate some leads for our soft furnishings and upholstery business. After incredibly hard work EZ Marketing has done we are very pleased and impressed with the new look and layout of the website, it is very gas and was to use on a mobile. Juliette is very supportive with all inquiries and we will undoubtedly continue working with her in the future.

Anne & Chris Sheeran
annesheeran.com


Web Design & Digital Marketing Gorey, co WexfordCase Study: Anne Sheeran Soft Furnishings [Web Design, Graphics, Social Media]

EZ Marketing was recommended to Anne and Chris Sheeran as a web design company specialising in WordPress websites. For decades Anne ran a successful small soft furnishings business when she was living in London, mostly generating leads though a popular trade networking portal, but since moving to Gorey they were not sure where to start.

Anne had already a website in place, but we felt it looked dated and did not showcase Anne’s work to it’s best potential. The website is meant to be an online “business card”, so the first impressions are crucial. We needed to improve the impression with photos of beautiful furnishings, especially as Anne has been working as an agent for Sanders Fabrics for 10 years and was using them in her designs. We needed to highlight the beauty and the quality of the fabric used and thankfully could tap into Sanders image bank.

As the website is based on WordPress, we designed and applied a theme that accentuated beautifully the visual aspect of Anne’s craft and more importantly was packed with simply laid out information and call to action elements.

More importantly the mobile version features a tap to call button, making turning an impulse to contact Anne into action instant while viewing the website, what ever page a visitor might be.

We also advised the Sheerans on the new marketing strategy, focusing on the local social community on Facebook, including joining popular business and discussion groups to promote the business. We designed a classy looking Facebook Page profile to compliment the feel of the website and to maintain brand consistency.