How much is unclear messaging costing you?
How many potential customers can’t hear your offer in the sea of noise? Are your premises half empty because people don’t know why they should come? How many people are passing up your services? Can potential customers understand why they need your product? A lack of clarity may already be costing you a great deal.
We can help you create, improve and maintain a clear, recognisable and strong brand.
Brand consistency ensures that people come to know a brand by one name or “face” and are thus more likely to remember it when they come to buy products in the brand’s category. This applies to colours, the way the logo looks or the writing style ( typeface) used across all platforms. When companies fail to be consistent with branding, they run the risk of not only confusing customers but also sending them a message that doesn’t sell their products.
Branding and brand consistency management is always integrated our web design and on going management packages.